Have you ever noticed that fruit from the supermarket often looks great, but doesn’t have much flavor? There is a reason for this.

Fruit is often shipped vast distances. It has to be able to withstand drastic variations in temperature, and it bounces around all over the place. As a result, nowadays commercial fruit is, much of the time, bred for durability rather than deliciousness. The apples look lovely, but they aren't very sweet. People eat them, seeking the health benefits, but they are disappointed with the taste.

So what do they do? In many cases, they buy an apple pie or something like that. If the fruit had been tastier, they might have been happy with it, and been able to resist the pastry.

What can you do? Write letters to the stores, politely demanding better-quality fruit. If the fruit has company labels, write to the companies.

And buy local produce whenever you can. Farmers' markets are becoming more common, and their fruits are usually grown within a reasonable distance from you. Many smaller-scale farmers have started growing "heirloom" varieties of produce that have the depth of flavor that used to be found more often.

Don't settle for tasteless fruit and other produce! Take a stand! A fruit stand!